Welcome to Mobile Media Opportunities!

Welcome to Mobile Media Opportunities, a new consulting firm that provides strategy, business planning and development services to media and communications companies seeking to expand their businesses via the burgeoning world of mobile media. I have worked in digital/mobile media since the early days of the Web when I was an on-site consultant to AOL. I have since worked in a variety of business development and operational capacities for Discovery Communications and, most recently, XM Satellite Radio.

As I reminisce on some of the key developments in digital media I recall over the years (e.g., Netscape, AOL/Mail/I.M, Yahoo, Amazon, eBay, Google, Skype, Blackberry, Napster, iPod/iTunes, Tivo, Wi-Fi, Bit-Torrent, MySpace, Youtube, 3G, Facebook, Twitter, Netflix, Kindle), I can’t think of any that, necessarily, had a greater impact than the iPhone. Considering that wireless communications have likely had an equal or greater impact on our daily lives as the Internet, itself — and, considering that the iPhone has been the first major success at making the totality of the Internet accessible to wireless handsets — I think my assertion is defensible.  Irregardless, I’ve yet to meet any fan of the Internet, digital media and gadgets who doesn’t think the iPhone is having a huge impact on the wireless industry (particularly in the U.S.).

And, as iPhone is revolutionizing cell phones, a whole range of new mobile devices (e.g. netbooks, smartbooks, feature devices like Kindle, etc.), fueled by wireless operator subsidies and 4G rollouts in the not-too-distant future, promises to do the same to the PC/Notebook world. And, with Apple, supposedly, launching a larger iPhone (or media tablet), which will solidify their dominance in mobile media, the netbook/smartbook manufacturers will be in good position to quickly follow Apple’s lead.

All of this adds up to a yet another revolutionary period in digital media on the horizon, which is why I have launched the mobile media consulting firm – Mobile Media Opportunities (I imagine the cynical among you will think it’s the soft job market ).

I look forward to engaging with you all here at the Mobile Media Opportunities blog, at industry events, through our services rendered or wherever the mobile media industry takes us!

Sincerely,

Adam Reyer,
Founder and Lead Consultant
Mobile Media Opportunities