Team

Adam Reyer (Founder and Lead Consultant)

Adam has 15 years of experience launching and growing digital/mobile media businesses for pioneering consumer brands, such as XM Satellite Radio, Discovery Communications and AOL.

After receiving his BS in Engineering from the University of Pennsylvania and his MBA in Finance from Columbia Business School, Adam spent the first 7 years of his career in the commercial real estate investment advisory business. He commenced his digital media career as an on-site strategic consultant to AOL during its early hyper-growth phase in 1995-1998. At AOL, Adam helped lead a planned spin-off of AOL’s online content assets into a new type of interactive media company, similar to CNet or iVillage.

Adam spent the next seven years in various digital media business development and operational capacities for the global media company, Discovery Communications. At Discovery, Adam consummated various online content and distribution deals with partners such as MSN, AOL, and Johns Hopkins Intelihealth website, and was instrumental in substantially expanding Discovery’s digital education business by acquiring the two leading K-12 broadband video service providers. Adam also led Discovery’s streaming video distribution efforts, including through new wireless broadcast network technologies and services, and helped launch Discovery’s VOD and HDTV services.

As SVP Business Development for XM Satellite Radio during it’s growth phase (2005-2008), Adam developed the business plan and led strategic partnership discussions with leading cable and telecom companies to launch a new mobile media broadcast service on the various WCS spectrum blocks each party controlled. After abandoning the endeavor due, in part, to regulatory hurdles, Adam launched XM Radio Mobile – a subscription wireless streaming audio application via Cingular (now AT&T) Wireless and Alltel Wireless (since acquired by Verizon Wireless). An off-deck Blackberry version of XM Radio Mobile was launched soon, thereafter, with promotional support from R.I.M., as was the iPhone version of the application.

Adam currently provides mobile media consulting services to media and communications clients through Mobile Media Opportunities.

Project Consultants: Consultants with specific mobile media, technology, product development, sales, marketing or industry specific expertise are consulted or retained by Mobile Media Opportunities on a project-by-project basis, including:

Raymond Cooper

Ray is a 25-year media industry veteran and leading strategic consultant. As Senior Adviser to the President of his alma mater, Georgetown University, Ray leads the University’s branding and marketing initiative and works with the Board of Directors on various finance, media & communications, and entrepreneurship initiatives. He continues to provide strategy and marketing consulting services to leading media companies with a focus on video production, television network development and new media applications, and develops strategy for media-based international eduction new ventures.

After leading the National Geographic Society’s Publishing and Educational Media businesses, from 1993-1996, Ray ran Discovery Communications’ Consumer Products division, headed Marketing & Communications for the Discovery Health Channel, and led Discovery’s Corporate Strategy & Business Development group.

Previously, from 1985-1992, after receiving his MBA from Yale, Ray led consulting engagements for McKinsey & Company on strategy, marketing, operational and financial issues in the publishing, television, communications and healthcare industries.

Randy Rieland

Randy is a Digital Media Content Strategist with 14 years experience in converting well-known brands into interactive properties by expanding them on to digital platforms.  Most recently he was Senior Vice President of Digital Media for the Discovery Channel, directing a triple-digit percentage increase in traffic on the network’s award-winning website and developing content that drove consistent growth in advertising revenue.  He also oversaw development of Discovery’s first iPhone application, a free interactive game called Cannon Challenge that was downloaded more than a million times.

Previously, as Vice President of Digital Content, Randy directed the content teams for all of the Discovery Communications websites, including those supporting Discovery Channel, TLC, Animal Planet, Discovery Health and Science Channel.  He was also one of the original members of the team that launched the Discovery.com website in 1995.

Prior to switching to digital media, Randy was a professional journalist for 20 years, most recently as senior editor and writer at The Washingtonian magazine in Washington, DC.  He also worked as a reporter and editor at daily newspapers in Pittsburgh and Baltimore.

He is the author of The New Professionals, a book about the transformation of  Major League Baseball in the 1970s and also serves on the Dean’s Advisory Board of Ohio University’s Scripps College of Communications.

Sanjay Khurana

Sanjay is a mobile industry/technology veteran and entrepreneur with a 17-year track record of success with venture-backed start-ups, rapid growth enterprises and Fortune 500 corporations. He has an intimate knowledge of the wireless, Internet, broadband, media and entertainment industries, combined with sharp business acumen and strong product lineage, which serve as a solid foundation for developing new business strategies. Sanjay has successfully launched innovative products & services, globally, while effectively managing cross-functional groups in strategy development, end-to-end product development, strategic alliance/partner development, market entry and launch strategies.

As CEO of Hornbill Media, Sanjay recently launched Yondr – an interactive publishing platform and social network for travelers which offers an innovative suite of Web 2.0 and mobile publishing tools for mash-up and sharing of user-generated travel content. Previously, he co-founded GoldSpot Media, a start-up bringing a breakthrough targeted ad insertion and interactivity solution to the emerging mobile TV & video market. Prior to that, as Director of Innovative Technologies, Office of the CTO, at Sprint Nextel, Sanjay was responsible for ideation, concept development, trials, and commercial launch of next generation consumer and business products. His role was influential in establishing Sprint-Nextel’s market leadership in innovative services and shaping its partnerships. As Director of Product Management & Marketing at Wider Than/Ztango (now Real Networks), Sanjay steered the company from inception, providing executive leadership for the venture-backed wireless application service provider. Sanjay has also held executive positions at Iridium and Nortel Networks and holds a Master’s degree in Computer Science and Bachelor’s degrees in Computer Engineering and Mathematics.

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